Courtney Kuebler

Corona Hard Seltzer | Retail Branding

Client: Constellation for Upshot
Role: Creative Direction
Art Director: Mason Galecki

We designed a system, inspired by the beachy vibes of Corona, the fun of the Hard Seltzer brand, and some cut paper cues from Matisse for the Corona Hard Seltzer family brand.

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Peacock | xfinity

Design/art direction for xfinity’s retail elements for the the launch of NBC’s streaming service, Peacock.

Agency: FCB

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McDonald's Global Photography | Art Direction

A once-in-a-lifetime photoshoot for McDonald's Global Family Brand. With the objective of creating a timeless library of images for use around the world, I worked closely with stylist Kasey Blue and photographer Don Diaz to capture the fun and magic of the McDonald’s brand.

The Strongman of Cider | Smith & Forge

A cast of characters that embody strength and hard work (lumberjacks, blacksmiths, carpenters. etc.) come to life on playing cards, coasters, T-shirts and other promotional materials to help build the Smith & Forge brand story.

Writer: Justin Lawson
Illustrator: Dave Hopkins

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Victoria | Dia De Los Muertos

Custom labels, POS, promotion and digital activation for Victoria’s Dia De Los Muertos 2022 program. Write-in labels with custom Calaveras (satirical poems) engage drinkers, while scanning the QR code leads them to a digital activation where they can win a custom poster to honor loved ones.

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Find Your Flavour | Twinings

Design & Art Direction

With bold, mouthwatering visuals and subtle nods to their British roots, we created a campaign to create more awareness of Twining's line of flavored herbal teas.

Writer credit: Paul Swiatek

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Movember | Foster's

Hand lettering, illustration and design

Writer credit: Justin Lawson

Limited edition Foster's Movember cans.

Social media posts

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Interactive Launch Display

As launch party goers emptied their Foster's cans throughout the night, they were invited to work together to help fill in the mustache.

Maria Rentzelos Metals | Brand Design

Maria Rentzelos is a jewelry designer who is inspired by her Greek roots. Using the meander as inspiration, I created a brand identity for her that speaks to her hand-forged pieces that are both intricate and simple.

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Launch | Smith & Forge

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Logos

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Electric Bus | Concept Work

Concept work (ad lobs and landing pages) for MV Truck’s launch of electric buses.

Various McDonald's Projects

Various retail projects for McDonald’s. Art direction, design and illustration.

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Irritating Lens Face Campaign | Opti-Free

Art direction

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Game On | Foster's

Foster’s is a brand with huge personality- and a huge can. We encouraged drinkers to collect our cans and play the games featured on them with a summer campaign that came alive on social and in stores. Writer: Justin Lawson